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Continued #5…
Post #96
January 21, 2025
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Today’s blog post is a continuation of the recent posts where I have been re-printing previous blogs to help improve your postal/digital fundraising results.
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Below I’ll continue the list of marketing ideas that will help increase your income by 20%.
It’s important not to make the mistake of thinking these ideas are not important. The additional 20% often means the difference between success or failure, especially for acquisition/prospect mail.
9. I previously mentioned using front-end premiums. Here are some examples of front-end premiums:​
a. Name and address labels
b. A sheet of stamps/seals with attractive pictures, e.g. historical sights, birds, cats, dogs, flowers, etc.
c. T-shirts (best as a front-end for Hi$ donors, otherwise as a back-end premium)
d. Coffee mugs (best as a front-end for Hi$ donors, otherwise as a back-end premium)
e. Posters
f. Bookmarks
g. Booklet (18-30 pages)
h. Mini book (no more than about 75-80 pages)
i. Paperback book
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10. Exchange your donor names and addresses with another conservative organization’s donor list. This will give you access to high-level donors, and you will save the cost of renting the names.
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11. Comingle (for cheaper postage). Sometimes saving 3-4 cents per letter.
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12. Red tag for nonprofit postage (for political mailers). This often gives you much faster delivery.
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13. Membership card with a calendar printed on the backside.
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14. A stand-alone pocket-sized calendar.
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15. A full-size calendar (mail around August) with a request for donations. Weeks later send another letter reminding them of the calendar they received, and if they haven’t sent a contribution, please do so.
16. Before or after a letter is mailed, send an email asking them to be on the lookout for your letter that looks like X and is discussing subject Y.
17. Before or after a letter is mailed, call those with phone numbers with a pre-recorded phone message (30-40 seconds) asking them to be on the lookout for your letter that looks like X and is discussing subject Y.
18. Add teaser copy to the carrier envelope.
19. Add teaser copy to the return envelope.
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Your feedback is helpful, appreciated, and needed. Please email me at rviguerie@americantarget.com with any thoughts or comments you may have.
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